The "Above the Fold" Myth: Why People DO Scroll
The user has a "scrolling reflex." Your job above the fold is not to close the sale, but to buy enough interest to get them to scroll to the next section.
What is The Fold?
The Fold is The portion of the webpage visible without scrolling.
The 3 Core Benefits
More Space for Arguments
You cannot explain a complex SaaS product in 50 words. Long pages allow you to address objections, show proof, and explain features.
Better Storytelling
Scrolling is a narrative journey. You can control the sequence of information. Problem -> Agitation -> Solution. You can't do that in a single hero image.
Qualified Clicks
A user who scrolls to the bottom and clicks "Buy" is 10x more likely to convert than someone who clicks blindly at the top.
Designing for the Scroll
The Visual Cue
Cut off an element at the fold. If they see half a phone or half a headline, they KNOW there is more. Don't create a "False Floor."
The Hook
The Hero section must answer: "What is it?" and "Who is it for?" If those are clear, they will scroll for "How?" and "How much?"
Sticky Navigation
Keep the CTA visible. As they scroll deep, keep a "Get Started" button floating or in a sticky header. Don't make them scroll back up.
Rhythm breakers
Alternate left-right layouts. Use full-width images. Change background colors. Monotony kills scrolling. Visual variety keeps them moving.
Mesh Footer
Place your Mesh recommendations at the very bottom. It catches users who consumed your whole article but aren't ready to buy yet. Monetize the "Exit."
Crammed Hero vs. Long Scroll
| Feature | Crammed Hero | Long Scroll |
|---|---|---|
| Information Density | Cluttered | Spacious |
| User Anxiety | High | Low |
| Mobile Exp | Broken | Native |
Frequently Asked Questions
Does long copy convert?
Yes. "Long copy beats short copy if the copy is good." If you are selling a $2,000 course, you need a long page. If you are selling gum, you don't.
What belongs above the fold?
Headline, Subhead, 1 CTA, and 1 Visual (Image/Video). That is it. Everything else goes below.
How deep do people scroll?
On average, 50% of users scroll to the 50% mark. 10-20% reach the footer. Those 20% are your buyers.
What makes a launch channel high intent?
High-intent channels have users actively searching for solutions, not just browsing a feed.
How many channels should I launch on?
Start with 3-5 strong channels, measure conversions, then expand to 10-12 over time.
How do I avoid launch fatigue?
Stagger your launches and reuse assets so each channel gets a focused push.
What should I measure after launch?
Track qualified signups, backlinks, and demo requests, not just raw traffic.
How does Mesh of Growth fit with other platforms?
Use Mesh for compounding reviews and backlinks while other platforms provide short-term spikes.
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